ROLEX INTRODUCTION - newstyleomega.com |
Rolex is one of the top global brands for over a century. The crown symbol is recognized throughout the world. rolex watches are designed to exceed expectations. It takes more than a year to assemble over 220 minute pieces. This is done systematically by hand and is extremely detailed oriented. In fact about 400 operations are conducted only on the main plate. The assembly is put through rigorous testing and retesting. So rigorous in its testing that if the movement deflects for less than one second, the entire assembly is often disassembled and the entire process is restarted from the beginning. Due to high standards and excellent quality control, Rolex is the brand that will continue to be the leader in luxury wristwatches.
Known to be the world's bestselling watch company, with over 100 years of history, Rolex could be written as the definitive textbook in branding, with an emphasis for luxury items. Unfortunately, for many customers today, branding has taken on a negative nuance. Pop culture ads that rely on fashion and polling trends, naming right battles, mass production that sacrifice quality through outsourcing ?these are some of the different means that companies use to gain success. However, Rolex has stood its ground and has not resorted to any such means in building its image. It let's its quality products speak for itself. Hence it stands as the standard in the wristwatch industry.
Quality, performance, innovation and stability are the four pillars that Rolex has built its brand, since the inception of the history of wristwatches. The company first sold pocket watches and folding watches called travel clocks when it was first formed in 1905 as Wilsdorf
